Viral marketing is popular among the blockbusters, the latest blockbuster that adopting this approach is non other than Transformers - Age Of Extinction and rightly so! The site is called Transformers Are Dangerous,
As the name implied, it is meant to create a sense of fear among the audience towards transformers. It also means that human beings will continue to be the real "enemy" of Transformers in the upcoming sequel, Transformers - Age Of Extinction.
For my earlier coverage on the movie, check it out here :
Following are some posters from the viral site:
Transformers Age Of Extinction will hit the big screen on 27th June 2014 and I am really looking forward to it.