As far as film industry is concern, press release is still an important branding tool for the film distributors to announce their new movie projects in an official scale. This is in addition to whatever social media marketing strategy that they have adopted.
The reason is quite obvious, with the influx of citizen journalism via their personal websites/blogs, reliability of the news is always a question mark. Thus, news from the authority online news site like The New York Times speaks louder than the smaller sites/blogs.
As per News Wire Service, following are the top 5 reasons why press release is still relevant.