On one hand, Simon Pegg is a British writer, producer and actor (comedian) of which we last saw him in The World's End. On the other hand, Vin Diesel is a producer, director and actor (action) of which we last saw him in Fast & Furious 6.
Besides both being a producer and an actor, what else do they have in common?
No, definitely not their appearances...
What else???
In fact, what they have in common is their savviness in using the Social Media, especially in creating the much-needed hype (or free marketing) about their rumoured upcoming roles.
Don't have a clue of what I am talking about? Keep reading to find our more...